In Malaysia today, over 1.95 million graduates — nearly 36.8% — are underemployed, stuck in semi- or low-skilled jobs that don’t match their education. Among young graduates aged 24 and below, it’s worse: 61.2% are underemployed, despite holding degrees.
— (Loheswar R., 2024; Woon K. J., 2024)
We saw this in people around us — smart, motivated students with dreams of working in data, analytics, or consulting. But they were lost.
No portfolio. No real-world experience. No mentors to guide them.
Just overwhelming job posts asking for “2 years experience” before even starting.
Many of these students had taken online courses, sat through lectures, and learned the theory. But translating that knowledge into industry-relevant skills? That’s where the gap was.
They didn’t know how to start a project.
They hadn’t worked with messy real-world data.
They lacked the confidence — and the context — to say “I’ve done this before.”
We realised tutorials weren’t enough.
Students needed something more grounded — more human.
At the same time, another problem kept surfacing.
NGOs and social enterprises were collecting data — lots of it — but didn’t have the time, tools, or people to turn it into insights.
Their teams were too small. Dashboards were too technical. Reporting became a burden, instead of a strategic asset.
They needed help. Simple, usable, lightweight solutions that actually made their work easier — not harder.
That question became the spark for us.